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    Instagram by the Numbers: Stats, Demographics & Fun Facts

    Total Number of Monthly Active Instagram Users 1 billion

    Last updated: 9/17/18

    Total Number of Daily Active Instagram Users 500 million

    Last updated: 9/17/18

    Instagram Stories Daily Active Users 400 million

    Last updated: 9/17/18

    Number of Photos Shared to Date 50 billion

    Last updated: 9/17/18

    Number of Businesses on Instagram 25 million

    Last updated: 12/24/17

    Number of Instagram Likes per day 4.2 billion

    Number of Photos & Videos uploaded per day 100 million+

    Last updated: 9/17/18

    instagram-marketing

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    Instagram Demographics

    • 68% of Instagram users are Females

    • 80% of Instagram users come from outside the U.S

    • 77.6 million Instagram users are from the US

    • Instagram is used by 31% of American women and 24% of men

    • Six in ten online adults have Instagram accounts

    • 32% of all Internet users are on Instagram

    • 59% of internet users between the ages of 18 and 29 use Instagram

    • 33% of internet users between the ages of 30 and 49 use Instagram

    • 38% of female internet users use Instagram

    • 26% of male internet users use Instagram

    • 72% of Teens use Instagram

    Instagram Financials

    • An estimated 71% of US businesses are on Instagram in 2018

    • Instagram now has More Than 1 Million Monthly Advertisers

    • Instagram now has 8 Million Business Profiles

    • Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.

    • Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018

    • 78% of Influencers Prefer Instagram for Brand Collaboration

    • User-Generated Content Has a 4.5% Higher Conversion Rate

    • 55.4% of Influencers use Instagram Stories for Sponsored campaigns

    Fun Facts

    • More than 50 Billion photos have been uploaded to Instagram so far

    • Posts With a Location Get 79% More Engagement

    • 7 out of 10 Hashtags on Instagram Are Branded

    • Photos With Faces Get 38% More Likes

    • Posts with at least one hashtag average 12.6% more engagement

    • Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.

    • Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement

    • 50% of Instagram Captions & Comments Contain Emojis

    • Instagram Videos get 2 times the engagement of photos that any other social media platform

    • The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow

    • Pizza is the most Instagrammed food globally, followed by Sushi.

    • Instagram influencers are charging up to $100,000 for a sponsored post

    Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.

    Tags:

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    • instagram algorithm
    • instagram stories
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    • instagram marketing
    • instagram
    • instagram demographics
    • instagram psychographics
    • instagram facts
    • instagram statistics
    • target marketing
    • social media engagement
    • social media
    • social media marketing
    • visual marketing
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