Instagram by the Numbers: Stats, Demographics & Fun Facts
Total Number of Monthly Active Instagram Users 1 billion
Last updated: 9/17/18
Total Number of Daily Active Instagram Users 500 million
Last updated: 9/17/18
Instagram Stories Daily Active Users 400 million
Last updated: 9/17/18
Number of Photos Shared to Date 50 billion
Last updated: 9/17/18
Number of Businesses on Instagram 25 million
Last updated: 12/24/17
Number of Instagram Likes per day 4.2 billion
Number of Photos & Videos uploaded per day 100 million+
Last updated: 9/17/18
Instagram Demographics
68% of Instagram users are Females
80% of Instagram users come from outside the U.S
77.6 million Instagram users are from the US
Instagram is used by 31% of American women and 24% of men
Six in ten online adults have Instagram accounts
32% of all Internet users are on Instagram
59% of internet users between the ages of 18 and 29 use Instagram
33% of internet users between the ages of 30 and 49 use Instagram
38% of female internet users use Instagram
26% of male internet users use Instagram
72% of Teens use Instagram
Instagram Financials
An estimated 71% of US businesses are on Instagram in 2018
Instagram now has More Than 1 Million Monthly Advertisers
Instagram now has 8 Million Business Profiles
Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018
78% of Influencers Prefer Instagram for Brand Collaboration
User-Generated Content Has a 4.5% Higher Conversion Rate
55.4% of Influencers use Instagram Stories for Sponsored campaigns
Fun Facts
More than 50 Billion photos have been uploaded to Instagram so far
Posts With a Location Get 79% More Engagement
7 out of 10 Hashtags on Instagram Are Branded
Photos With Faces Get 38% More Likes
Posts with at least one hashtag average 12.6% more engagement
Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement
50% of Instagram Captions & Comments Contain Emojis
Instagram Videos get 2 times the engagement of photos that any other social media platform
The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow
Pizza is the most Instagrammed food globally, followed by Sushi.
Instagram influencers are charging up to $100,000 for a sponsored post
Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.
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