6 Real Estate SEO Mistakes Pushing Your Website Down In Search
January 26, 2017
Good, properly optimized content is instrumental in getting a real estate website to rank high. In fact, it’s the only way to make your agent website or brokerage found in a competitive digital scene where 9 out of 10 real estate searches begin online. Are you sure you’re doing everything you can to maximize the opportunities content delivers?
It takes lots of time, knowledge and dedication to earn prominent positions in search engine result pages. Be careful not to undermine your own efforts by doing these common mistakes.
6 Real Estate SEO Mistakes to Stop Doing Today:
1. Short Content
Different studies may produce different results as to what the ideal length of the top-ranking content is, but one thing remains steady: Longer content ranks higher than the short one.
But does this mean you have to produce long-form content just for the sake of a higher number of words? For a local real estate agent, creating long content is a challenging task. So the short answer is no. The long answer is to make sure you’ve done your research and mentioned everything you could.
A good solution would be to google the focus keyword you’re going to use and check the length of the top content ranking for that keyword. Then, make yours better and longer. This greatly increases the odds of ranking higher for that query.
Not only do images make it easier for readers to digest information, they also help you rank higher. The same research by Brian Dean found out that pages with at least one image rank significantly higher than the ones with zero images:
Interestingly, including more than one image doesn’t seem to have any positive impact on rankings. This means you can use a few visuals if it fits the context but more images isn’t a priority in itself.
One possible reason why visuals are a boost for SEO is they inspire people to stay on the page longer. More time spent on the site equals lower bounce rate which search engines trust to be an important factor signaling the high quality of your website.
While adding images to your content, remember to specify alt tags. It’s a good idea to include your focus keyword in the description.
3. No meta tags
Omitting on-page optimization is a serious real estate SEO mistake. Writing unique title and meta description tags won’t take longer than 2-3 minutes, yet you can find lots of real estate websites with default meta tags for every page.
In 2017, on-page signals are among the top local ranking factors. You would do yourself a lot of good is you optimize every new page when publishing it.
Here’s a good checklist you can follow:
4. No Neighborhood Pages
Real estate websites are all about the area agents serve. Your website can’t be truly informative and competitive if it doesn’t feature a bunch of neighborhood pages and guides.
A good neighborhood page lets you solve a few tasks at once:
• make your website filled with essential local info and focused on relevant local keywords; • showcase your area and educate prospects; • help you generate more online leads.
5. Poor Grammar
While grammar and spelling aren’t one of the ranking factors, they are essential to a better user experience and your reputation as an industry expert. More importantly, poor grammar reduces your chances to be linked to, which can hurt your rankings (backlinks are the top ranking factor).
You may already know that a good internal linking structure is essential for a great user experience and higher SEO positions. However, most of us are quick to link to our own content but forget about outbound links which is one of the bigger real estate SEO mistakes.