WARNING: Why You’re Losing Business Without Social Media Marketing - Part 2
November 4, 2015
Why You’re Losing Business Without Social Media Marketing (Part 2) Millennials make at least 80% of their purchasing decisions on social media
It’s ANY rule in marketing… you need to be where your audience is… and 65% of the entire adult population is on Facebook!
You need to insert yourself into their conversation. You need to make yourself relevant in their lives. And you need to do so in a way that highlights your experience and subject matter expertise.
For your highest yielding demographic - millennials - this takes place on social media!
Stop Losing Business!
It is very possible, that as a seasoned Real Estate Agent, you could be losing business to younger Agents entering the field that simply grew up using social. They are not as experienced as you are and their skill to market and sell a home do not compare to yours. They’re winning business because of their ability to reach and speak to the target audience that you need to reach.
So What Should You Do? Level The Playing Field...
Get started with Social! Social Media Marketing doesn’t have to be complicated or overwhelming… all you need is a plan! That is why PHANTOM POWER Marketing compiled a Social Media Marketing Campaign Checklist to get you started.
Using the six simplified steps outlined in this checklist you’ll build a robust and innovative campaign sure to deliver results on the Core Four Social Platforms; Facebook, Twitter, LinkedIn and Instagram.
There are over 4.2 Billion active Facebook users and Millennials dominate the network:
82% of Facebook users are 18-29… your future highest yielding demo
79% of Facebook users are 30-49… your highest yielding demo
64% of Facebook users are 50-64
And as if that’s not enough… 77% of Facebook users are the key decision makers for the household! This ties back to that essential figure… 75% of sellers hire the first Agent they meet. Connect these dots and there is an undeniable case for Facebook Marketing!
23% of all online adults use Twitter 21% of all Twitter users reside in the suburbs. Your target audience happens to have a pretty short attention span… Twitter as a micro-blogging site is a perfect place to grab them:
32% of Twitter users are 18-29… your future highest yielding demo
29% of Twitter users are 30-49… your highest yielding demo
LinkedIn is an untapped goldmine for real estate agents or anyone else looking to generate more leads. The LinkedIn audience includes the Demographics and Psychographics that return for you:
LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds
46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less
The site continues to be popular among the employed – 32% are LinkedIn users, compared with 14% of online adults who are not employed
Instagram is vastly important in this context. It is the fastest growing social network today. Particularly in real estate, where images pack the most punch, it is important to adopt a strategy to implement this network into your integrated marketing mix.
55% of Instagram users are 18-29… your future highest yielding demo
28% of Instagram users are 30-49… your highest yielding demo
11% of Instagram users are 50-64
4% of Instagram users are 65+
What Next? Your Social Media Marketing Activity Calendar
Yes, you should do some planning, research and strategizing up front… but eventually it will come time to make it happen! To assist in the execution of your Social Media Marketing campaign, PHANTOM POWER Marketing has created a downloadable excel calendar that identifies that walks you through each day of the week, each hour of the day, you should be posting. And what you should be posting!
This easy to use Calendar is based on our years of experience, research and insight walking examining the performance of Real Estate related content and how users engage with this content across multiple social platforms including Facebook, Twitter, Instagram, LinkedIn and Google+.