WARNING: Why You’re Losing Business Without Social Media Marketing - Part 1
October 28, 2015
Why You’re Losing Business Without Social Media Marketing (Part 1) 75% of Sellers Hire the First Agent they Meet
Using Social Media Marketing to generate business as a Real Estate Agent is absolutely critical. You already know 95% of homebuyers and sellers begin their search online. But did you know over 70% of those searching for a Listing Agent look for those with the best and most authoritative online presence and nearly 75% of sellers higher the first Agent they meet?
This means that to be successful as an Agent today you must have an online presence.
But now it’s more critical than ever!
Millennials have surpassed Baby Boomers not only in size, but also in buying power. They are making big changes to the real estate marketplace.
As the oldest Millennials turn 35 this year it is absolutely imperative you’re communicating with them – your highest yielding demographic – via their preferred communication channel. And that is social media.
Millennials are spurring demand for first-time homeownership. Born between 1980 and 1997; Millennials are also known as Gen Y and Echo Boomers.
They are the demographic that…
yields your highest quality leads
yields your highest commissions
comprises the majority of your business
are married looking to upsize for their growing family
To Reach Millennials You Must Get Social
1 in 5 Millennials believe social networks will become the hub of all their financial decisions. This number is sure to climb as more make this shift.
Currently, millennials make at least 80% of their purchasing decisions on social media.
And it’s not just social media; millennials on mobile – including their mobile social media apps – search take action on a website within one hour. 84% of Millennials say they don’t like or trust traditional advertising and – what is becoming increasingly important – marketing yourself today means having a go-to resource for content of value. 57% of Millennials will engage with your content and that number will multiply when your content is promoted via social media.