Why Real Estate Agents Need Social Media

Using social media is a great way for real estate agents to grow their business as they are able to instantly connect with existing clients, potential clients and their real estate peers. While every real estate agent should use some form of social media to promote their business, this type of marketing is only effective if you do it correctly. Knowing how to leverage the power of social media to help build your real estate business will allow you to efficiently spend your time updating your various social media accounts.

Build your Reputation

The biggest reason why real estate agents need to be using social media websites to promote their business is to build their reputation. When you are able to position yourself as an industry expert, it will be a lot easier to attract new clients. Providing your Twitter followers or Facebook fans with insightful, quality content is the best way to position yourself as an industry expert.

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Before every post you make, you want to think about your followers and whether or not they will find this piece of information useful. This will keep your readers interested and engaged in what you are posting as they will look forward to the next piece of information you share about the real estate industry.


Another reason why real estate professionals should be taking advantage of social media websites is to network within the real estate industry. Reaching out to your current and past clients through your Facebook page is an excellent way to ask for referrals for your business. At the end of your posts, you may want to prompt your readers to share your article or link with someone that they know who is looking for a new house. Using social media to network with your current and past clients is a highly effective way to generate new business.

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Social media websites are also a great way to network with your professional peers. Following other real estate agents’ Twitter accounts and Facebook pages is wonderful method you can use to see how other agents are marketing their business. Also, you can communicate with these real estate agents through the various social media platforms to ask them some questions about their business. Aligning yourself with other successful real estate agents will help you succeed within the industry as well.

Diversify your Marketing Efforts

The more ways you market your real estate business, the better your chances of being successful become. Mixing in some online advertising and social media marketing will help your business reach new clients that traditional marketing methods never would have reached. Updating your Twitter and Facebook accounts on a regular basis is a good way to keep potential clients informed about your current listings.

Also, posting videos to YouTube is another great way to market your business in a new way. Something as simple as a photo slide show posted to YouTube can help you spread the word about a new listing you have received. Being able to show potential homebuyers video of a new home you have for sale is a great way to pique their interest in a home.

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Finding new and inventive ways to market your real estate business will help your business thrive, especially during this tough housing market. Utilizing various social media websites is an excellent way to reach new clients and promote your real estate business online.


Are you a Real Estate Agent using Social Media? What have your successes been like? What challenges are you facing? Sound off in comments, on the PHANTOM POWER Marketing Facebook, Twitter, or LinkedIn pages and don’t forget to subscribe to the monthly PHANTOM POWER Marketing eNewsletter for marketing tips and tricks delivered straight to your inbox.

If you're a Real Estate Agent in need of Social Media Marketing services we'll tailor a program to meet your specific goals and objectives. Contact Us today to get started!

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