ATTENTION! The New Facebook Algorithm is Here... What You Need to Know
“The Only Thing That Is Constant Is Change.”
Nobody proves the philosophy of Heraclitus better than Facebook. The Facebook News Feed Algorithm is changing again with the goal of giving users greater control over what they are seeing.
Facebook is a powerful marketing tool if you use it correctly. With Facebook you can find leads, increase sales and improve branding. Although the News Feed Algorithm that Facebook used to have was quite a challenge for marketers, as organic reached declined, promoted posts were pushed down the line, and most of regular posts were just drowned in the flow.
“Our goal is to help you connect with the people and things you care about the most,” announced Mark Zuckerberg on his personal Facebook page last Thursday.
To do this, Facebook uses ranking to order stories based on how interesting they believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on.
Now, Facebook has redesigned and expanded News Feed Preferences to give you more control.
The two things that marketers should get excited about are “prioritize who to see first” and “discover new pages”.
These two features can be powerful tools to embrace, engage and to get your content seen by fans and followers who really care, who really matter, and who are actually capable of making a purchase.
RELATED: How to Build Your Brand on Facebook
Select friends and Pages to See First
To help prioritize stories, and make sure you don’t miss posts from particular friends and Pages, you can now select which friends and Pages you would like to see at the top of your News Feed.
Within News Feed Preferences, tap on a friend’s profile picture to see their posts first. You will then see any new stories they’ve shared since your last visit to Facebook at the top of News Feed, with a star in the top right of their post so you know why they’re at the top. You can scroll down to see the rest of your News Feed normally.
Find New Pages to Connect To
Helping you find new Pages to follow can help you connect with publishers, artists and businesses you might be interested in. Based on the types of Pages you’ve liked in the past, you can discover new Pages in order to get more of the stories you care about.
Select which friends and Pages to Follow or Unfollow
With an updated design of the tools Facebook previously launched, you can now see a list of the top people, Pages and groups that you’ve seen in your News Feed over the past week, and choose to unfollow any friend, Page or group if you don’t want to see their updates. You can also see who you’ve unfollowed in the past and choose to re-follow them at any time.
To get to News Feed Preferences, tap More in the bottom right hand corner of your mobile app. News Feed Preferences are located under Settings. You can come back at any time to update your choices.
The new settings for your News Feed are available on iOS and will be rolling out on Android, desktop and in all countries soon.
Is Facebook Marketing a part of your marketing strategy? Have you found their persistent changes challenging? Have you met with success? Tell us you story in Comments, on Facebook or Twitter and don’t forget to subscribe to the monthly PHANTOM POWER Marketing eNewsletter for articles, guides and tips - designed to help grow your business - delivered straight to your inbox!