When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, Google algorithms have to adapt to these usage patterns.
Today, Google has announced two important changes to help users discover more mobile-friendly content:
1. More mobile-friendly websites in search results
Starting April 21, Google will be expanding they're use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using theMobile Usability Report.
2. More relevant app content in search results
Starting today, Google will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, Google may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows Google to surface this information in search results, have a look at theirstep-by-step guideon the developer site.