If you find the concept of blogging each day challenging, join the club. However, the one advantage publishers have over any other content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts.
When we racked our brains to come up with a solid list of ideas for blog posts that any editor would be able to work with, we came up with 28 different ways to deliver new content without burning out. The best part is that most of it involves content you already own!
Quickly, here are those 15, which we’ll expand on individually below:
1. Link Review
A link review is a short review of an article or news story from some external source. The review should give relevant information, a link to the original article for further reading, and personal insight on the topic discussed in the article. Even if you and your staff have full workloads, link reviews can fit easily into your day.
Guy Kawasaki's Holy Kaw blog is a famous example of link reviews. In this example, there's a little mix of original content and sourced content. Either way, it gives enough away to be the final destination, regardless of whether someone wants to click through to the full story.
2. Link Roundup
Link round-ups are just that - a round-up of links, usually in a list on your site. For example, in December some publications will make a list of their top 10 articles for the year. In this example from Black Belt, they're pulling together a list of their top videos.
3. News & Commentary
What happened recently? How can you tie in a current, general interest event into an evergreen topic using re-purposed content from your magazine or from the blog?
4. Video Post
A video post is simply an article that focuses on the content in a video. Any video, anywhere. Go for it!
5. Video Transcript
Publishers will post video transcripts in order to get double-duty out of their videos. Instead of slapping a video in a plain post with a few descriptive sentences, you can get a huge SEO benefit by including the transcript below it.
About.com always posts transcripts with their videos.
6. Event Review
Events aren’t just person-to-person, they’re also online. There are plenty of free webinars online that you can sign up for and start taking notes. In the B2B world this is often easier to do than in the B2C world because the B2B realm is tossing webinars at you left and right to sell a product. In the B2C world you can still find them, the task just might be a little harder. In any case, you know your industry and whether you have free events at your fingertips. If you do, it’s easy to listen in for an hour or so and create a quick take-away post of everything you learned in the webinar that you can pass along.
7. Event Commentary
Blogs like Wired, MacRumors and even The New York Times are live-blogging major events like those Apple holds annually. Live-blogging makes commentary easy. Below is an example from Wired where you can see them updating the blog in real-time, marked by timestamps and including photos of the stage.
8. Podcast Review
A podcast review is a good way to post a podcast but not annoy your readers by making it so exclusive that they can only learn from it by downloading. Since not everyone has time to listen to a podcast, create a short post that describes the podcast and includes some skimmable bullet points they can use to determine whether they want to download it.
Use your fans for crowdsourcing. Tell them you're writing an article and need feedback. Use their feedback as quotes. Or, ask them what they want you to write about if you're totally tapped out of ideas for blog posts.
The media is regularly quoting tweets now, so it's officially allowed. Be careful what you use as "facts," but Twitter can be a great place to find opinions. You can ask certain questions, but you can also use Twitter's search feature to search a specific topic and see what people are saying about it.
BuzzFeed is famous for using this approach. Some of their editors write posts almost entirely composed of tweets, and sometimes they focus on just one and turn it into a headline.
11. Forum Roundup
If you have a forum, this is a great place to look for intense discussions and turn them into full-fledged blog posts. You can quote your forum users and add your own commentary to turn it into something valuable and conclusive.
12. Keyword Inspiration
Just when you think you've written about everything, the Google Keyword Planner can give you a list of everything people are searching for. By typing a broad keyword term into the tool, it will deliver back a list of the most popular search phrases using that keyword. You'd be surprised what people are looking for that you may not have written about yet.
13. Personal Story
Storytelling is the best-used practice of bloggers, and it's probably why some bloggers can truly compete with legacy publishers.
Here's a good, quick-tip type of article that's easy to write. Determine what the most basic best practices are in your industry and start creating an archive of them.
Think of them like glossary pages, except they offer a tip or strategy for doing a single thing. These can easily be pulled in from old magazine or blog content.
15. Product Review
Is there a product you use that makes you better at doing your job, or at life in general? Everyone appreciates a real opinion on products they can purchase, and affiliate links can make you money.
Depending on the size of your audience, affiliate commissions can be a major moneymaker for you, as it is for many bloggers. If you don’t already have an Amazon affiliate account, get on that. If it isn’t a product on Amazon, look at the site for the company or product for a link that says “affiliates.” Many sites have it at the very bottom of the site.