Planning sucks. None of us like to do it and if you’ve had any corporate experience in the process, it’s no wonder. But planning is an absolute necessity if you want to be successful.
So how do we reconcile our need to succeed with our propensity for procrastination?
Simple: Re-frame how you look at planning.
We hate planning because we remember the endless meetings, hours of research that doesn’t seem to get you closer to an answer and documents the size of War and Peace.
But it doesn’t have to be that way.
Developing A Marketing Plan
Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. Think of it as you would think of planning a party.
You’re basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. Sounds like a party to me. How about you?
That’s why PHANTOM POWER Marketing has developed really simple, one-page templates that can be used to develop marketing plans. We’d like to share two different templates with you. They’re designed to get you thinking and planning and making money, not writing lengthy documents.
Marketing Plan 1
The first marketing plan template is one that I’ve loosely adapted from learnings from the original marketing guru, Philip Kotler. (Even he doesn’t believe in hundred-page plans). It’s a simple single sheet of paper that outlines the basic marketing components or categories like your Mission/Objectives, Target Market, Offering, Pricing, Distribution, Communication — you know, those 4 Ps we love so much in marketing. But the good news is that that’s really all there is to it.
You can find something roughly along these lines in an old “Marketing Management” book that Kotler wrote over 20 years ago, but I think the principles are still valid.
You can use this format as a place to put your big thoughts so that you can focus on what the strategies are.
The second one-page plan format I use is a combination of the Kotler plan and the Guerrilla Marketing process as advocated by Michael McLaughlin. This one’s not much different from the Kotler plan, but it’s less academic and more focused on emotional triggers that will get your ideal customer to choose you.
Don’t be shy… PHANTOM POWER Marketing loves our ‘teach a man to fish’ approach, we pride ourselves on it. Request your Marketing Plan Templates and don’t hesitate to contact us if you have any questions.