Top Ten Reasons Businesses Outsource Their Marketing
November 18, 2013
Outsourced Marketing is a “best value” solution through which growing businesses are able to access a range of state-of-the-art services and resources. Results are shifted from an internal to an external marketing department. The benefits are numerous: in addition to a sizable cost savings, outsourced marketing allows you to better focus your resources, free up time of valuable personnel, project a more professional appearance, access better technology and capabilities, leverage increased flexibility, and more.
In today’s economic climate, outsourcing with the intention of decreasing costs has become increasingly important in order to attain or maintain a competitive advantage.According to a recent Harvard Business Review article, over 53% of marketing executives reported that they plan to outsource their marketing.