*Branded* Content is King
According to a recent study by the Custom Content Council and ContentWise, 78% of U.S. marketers plan to shift investments from traditional marketing to branded content marketing. More specifically, 62% are “moderately” making the shift, while 16% are pursuing it “aggressively.”
The study found that branded content marketing spending reached its highest level ever in 2011, just shy of $2 million per company. This accounted for 26% of overall marketing, advertising, and communications budgets for the year, and 30% of marketers expect their content budgets to increase in 2012.
The top-ranked reasons are:
To educate customers (49%)
To retain customers (26%)
To increase brand loyalty (14%)
Similarly, marketers believe content marketing is more effective than:
Magazine ads (72%)
Public relations (69%)
Direct mail (69%)
Television ads (62%)
Learn more about PHANTOM POWER's Content Marketing Solutions >
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