Your Partner in SEO Success
Launching a website without SEO is like spending your entire budget on a commercial without buying any air time to show it to the world.
Start getting found online!
Search Engine Optimization (SEO)
It's Not Your Size that Counts. It's Your Visibility.
Search Engine Optimization (SEO) covers a wide range of disciplines. Search signals range from technical on-page optimization, identifying target topics, creating content to increase domain authority, distributing business information to top directories, managing reviews and business sentiment, socializing and distributing content to increase popularity, and enhancing a website for better usability, compatibility (including mobile), and conversion. It also requires keeping up-to-date on industry trends and search ranking changes that evolve weekly.
PHANTOM POWER Marketing's SEO Approach
PHANTOM POWER Marketing's SEO campaigns involve a systematic "best practices" approach to creating increased visibility for your business. Each website is different so our approach is unique to you. PHANTOM POWER Marketing delivers a highly-customized, detailed strategy to help you achieve higher search rankings.
Why PHANTOM POWER Marketing?
To be successful at SEO you must be forward-thinking. Google made 890 updates to Search last year alone. Gone are the days where you can change a few page titles and meta descriptions, submit your site to thousands of directories, and pop to the top of organic rankings.
When most people think of SEO, they think of the technical optimization of a website’s code and content. While this is still very important, it goes much further now. PHANTOM POWER Marketing considers SEO an art and a science. Getting it right takes time, creativity, experimentation, measurement and expertise.
PHANTOM POWER Marketing uses 3 Core Principles to guide our SEO campaigns:
1. Create a hub for authoritative information related to user’s search queries.
2. Strategically position our client's as a trustworthy source of information.
3. Maintain a strict Code of Ethics for SEO techniques.
We can talk at length about the tactics we use to accomplish each of these parameters. Ultimately, SEO is less about manipulation tactics as it is about true marketing and branding. Just producing your content isn’t good enough. Is it compelling and valuable? Just obtaining your links isn’t good enough. Are the sources relevant and authoritative?
If your business is just one of many - possibly hundreds - in a given area or industry, the question we ask is why should users care and why should Google care? What makes you unique? What is your story?
That is the future of SEO and that is how PHANTOM POWER Marketing will build online visibility for your business.
Being ranked well in both sponsored and organic results increases the visibility of the brand. Studies have shown that this increased exposure drives more traffic as the authority and perceived credibility of the site is enhanced. This prominence also naturally helps to suppress the competition, thereby giving them less visibility.
PHANTOM POWER Marketing's SEO Code of Ethics
There is an ethical approach to engaging in an SEO campaign and the way an Internet marketing agency manages that is weighed within a Code of Ethics. “Black Hat” SEO techniques such as hidden text, cloaking, paid links, content scraping and doorway pages are no longer tolerated and are strictly enforced as they are against Googles Webmaster Guidelines. These tactics will often lead a site to be penalized by search engines and can even be removed from the index for extended periods of time.
At PHANTOM POWER Marketing, we have made it one of our organizational goals, in addition to our commitment to our customers, to bring a positive name to our industry by promoting “white-hat”, ethical optimization methods. Without resorting to questionable and unethical practices, our ethical approach to SEO enables us to offer our clients peace of mind, something that is not listed on a contract but engrained in our methods.