Brand Strategy

Striking An Emotional Chord with Your Customers

 

Branding is one of the most important aspects of any business, large or small, retail or B2B.

An effective Brand Strategy gives you a major edge in increasingly competitive markets.

But how exactly does "Branding" affect a business like yours?

 

Your business will become more recongizable with a strong Brand Strategy.  Creating a

business identity that forges an emotional bond between you and your target audience

will keep you memorable and top-of-mind. It will set you apart from your competition

and builds a much stronger platform for your business to grow.

 

Our Branding Services include but are not limited to:

 

  • Brand "Voice"
    This voice will be applied to all written communication and incorporated in the visual imagery of all materials, online and off. How do you wish to position yourself within your marketplace? What value can you offer to your customers and prospects? Why are you the superior choice over your comepitors? 

  • Brand Messaging
    What are the key messages and attributes you want to communicate about your brand? 

  • Mission Statement
    A formal, short, written statement of the purpose of your business. Essentially, it is your reason for existing. Your Mission Statement should provide the framework or context within which your business's strategies are formulated. 

  • Taglines
    A memorable, meaningful and concise statement that captures the essence of your business.

  • Logo Design
    Your logo is a critical element of your company’s visual identity and it should communicate the primary focus of your products and services. A professionally designed logo will get noticed and lend credibility to your business.

  • Style Guides
    With new or revised Branding we often recommend Brand Style Guides. This guide is a practical set of specifications to ensure that your Brand / Identity is properly applied and the entire identity of your business remains consistent and recognizable.

  • Corporate Identity Design
    Good design looks nice. Great design gets remembered. Your identity design consists of the various visual elements used on your business cards, letterhead, envelopes, labels, signage and all of your marketing communications. These elements include the combination of your logo, colors, fonts, shapes, images, messaging, etc. 

  • Brand Consistency
    The first and most important rule of Branding is consistency. It involves all of the above. Without consistency your attempts to establish a strong identity will fail.

 

The PHANTOM POWER Marketing Brand Strategy Process

The PHANTOM POWER Marketing process begins with helping you define your identity. Our in-depth consultation will take you on a journey of business self-discovery so we can fully absorb the vision and core values you have for your business. 

 

Together, we will explore:

 

  • Your company's mission

  • The benefits and features of your products or services

  • What your customers and prospects already think of your business

  • What qualities you want your customers and prospects to associate with your business

  • Your competitive landscape

 

Then, our Brand Strategy experts conduct a brainstorming session so we may present to you several options and positioning strategies from which to choose. This can mean extensive back-and-forth so we can fine tune your identity ensuring it is consistent with everything you want your business to stand for.     

 

A business with a well-executed Brand Strategy gains competitive advantage over its competition. The measure of an effective Brand Strategy is immediate recognition by your target audience and a consequent impact on your sales. PHANTOM POWER Marketing's branding experts, award-winning copywriters and creative designers will deliver a Brand Strategy for you that will get you noticed, increase confidence among your prospects and customers, strengthen your position in your marketplace and make it easier for buyers to choose your products and services over any other.

 

VIEW SAMPLE MARKETING COLLATERAL CREATED BY PHANTOM POWER FOR A MAJOR REBRANDING PROJECT >