Marketing Resource Room


A Content Marketing Way of Life

Establishing Yourself As An Expert In Your Field


Companies who Blog generate 67% more leads than those who don't. Content marketing is the means by which you provide substance your target group can utilize. When executed effectively, you will gain brand awareness, customer acquisition, lead generation, and customer retention.


Download PHANTOM POWER Marketing's A Content Marketing Way of Life eBook to develop a strategic approach to content marketing. Ensure that you are establishing your expertise for remarkable business results.

Blog Strategy Canvas

A 60-Day Kick-Starter Tool


Download the 60-Day Blog Strategy Canvas and be on your way to attracting more website visitors and turning them into lifelong customers using effective Content Marketing!

Content Marketing Editorial Calendar


Blogging is critical for attracting visitors and leads to your website. When you're generating topic ideas, targeting your content, and optimizing for search, your blogging should never be slowed down because organizing your ideas is time-consuming.


That's where this free Excel blog editorial template can help you. It's designed to keep you on track as you develop awesome content that your prospects, customers, and readers will love.


Sample Content Marketing Calendar


This Sample Content Marketing Calendar is populated with proposed topics of interest segmeted by Marketing Discipline and Vertical.  This sample calendar is a good tool for other Marketers as well as Content Marketing, Social Media, Community Management professionals and more. 


Download this Sample Content Marketing Calendar to help guide your efforts.

How to Create Buyer Personas for Your Business

An Interactive Workbook


Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.


Download this How to Create Buyer Personas Workbook to help you personalize and target your marketing more effectively.