Case Studies

Because Results Count. And You Count On Results.

 

PHANTOM POWER Marketing is a full-service integrated marketing, interactive and public relations agency specializing in small- and medium-sized business solutions. We offer a full range of services traditionally performed by large advertising agencies or in-house marketing departments - all in a fraction of the time and at a fraction of the cost.

 

Established in 1999, PHANTOM POWER Marketing has successfully delivered marketing campaigns for over 100 clients.  

A&E Televesion Networks

The 360-degrees of A&E

 

In 2007 PHANTOM POWER Marketing was contracted by A&E Television Networks to design an Integrated Marketing Campaign and craft the accompanying New Business Proposal for their number 1 client, Wal-Mart.

 

Because television advertisers are so concerned with the fragmenting audience, the challenge was to present a campaign to Wal-Mart that leveraged the integrated use of A&E's on-air, online and print platforms. 

 

View the A&E Television Networks Wal-Mart Proposal

 

Ice Sculpture Designs

Our #1 Client... On Google and In Market

 

Ice Sculpture Designs wanted to own the formal affair market in the tri-state area. PHANTOM POWER Marketing met this challenge by implementing a fully Integrated Marketing and Public Relations campaign. Our efforts not only drove strategic partnerships and increased leads for Ice Sculpture Designs, but we secured coverage on television shows like The Today Show, Good Morning America, The View and more and in print outlets like New York's Daily News, The New York Post, Biz Bash trade magazine and more.  

 

During our 8 year relationship, Ice Sculpture Designs secured the #1 organic search ranking on Google, Yahoo! and MSN and gained majority marketshare among Ice Sculpture purveyors in the tri-state area.

Crunch Fitness

Exercising Inbound Marketing Theory

 

In 2010 Crunch was ready to re-think their approach to client recruitment. As 80% of new members are converted through FREE PASS downloads on the Crunch.com website, PHANTOM POWER Marketing was contracted to analyze the website and develop strategies for driving traffic.

 

Based on Inbound Marketing Theory, PHANTOM POWER analyzed and strategized a plan for increasing website traffic and qualified lead generation.

 

View the Crunch Fitness Website Analysis and Optimization Campaign Plan

 

Edison Schools, Inc.

Working Together for America's Students

 

In 2010 Edison Schools, an Education Management Organization, needed to prove to the Clark County School District board in Las Vegas the value in maintaining a partnership with EdisonLearning with the ultimate goal being contract renewal.  PHANTOM POWER Marketing was consulted to compose and design a comprehensive, high-impact, data-driven brochure to present the significant results achieved at the cluster of EdisonLearning partnership schools, particularly when compared to non-partnership schools in the district. 

 

Download the EdisonLearning Clark Country School District Achievement Brochure 

Union Built PC

Raising Awareness in A Niche Market

 

In 2012 Union Built PC was ready to re-think their approach to marketing.  UBPC, a fully Unionized IT company, had a loyal client base of local and international Unions. Their challenge? Lack of awareness in the Union marketplace - a market where Unions only buy Union.

 

Lack of awareness was inhibiting new business acquisition and continued revenue growth. PHANTOM POWER Marketing was retained to increase awareness among key influencers and decision-makers within Union Organizations in order to grow qualified inbound leads so UBPC business owners and sales executives could focus on giving sales presentations and maintaining their reputation for superior customer service.  

Industrial Controls

Becoming the Trusted Resource with Content Marketing

 

When Industrial Controls sought to target Education Marketplace with their HVAC products they needed a way to stand out from the competition. In 2011 Industrial Controls consulted with PHANTOM POWER Marketing to implement a Content Marketing Campaign to build authority in market and, ultimately, become the go-to resource for information that would help school districts, colleges and universities manage their effectively manage their facilities with greater efficiency.

 

Through the use of White Papers, eBooks, Blogs and Email Newsletters, Industrial Controls increased their sales within the Education vertical by 40% compared to the previous year.

Longfield Gardens

Driving Website Traffic Using Search Engine Optimization

 

In 2009 Longfield Gardens wanted to shift their B2B Wholesale Business Model to a B2C eCommerce Destination that would provide consumers premium quality bulbs and plants and the resources and customer service to help customers grow a beautiful garden, beyond purchase.

 

PHANTOM POWER Marketing was retained to analyze an in-progress B2C website, analyze rankable Keywords and perform Keyword Counterintelligence and offer a comprehensive optimization plan to execute and maximize Search Engine Optimization efforts that drive qualified Inbound traffic.

Bob Burger

The Jersey Shore's Best Kept Secret? Not Anymore.

 

Retained by Jersey-Shore area musician Bob Burger in 2003, prior to the launch of his debut solo album Cymbals At Dawn, PHANTOM POWER Marketing has been instrumental in the introduction of Burger’s solo material to the public. Employing Publicity, Multichannel Marketing and Promotional Strategies, PHANTOM POWER has worked toward Bob Burger’s goal of increased exposure, awareness and a greater fan base. 

 

Bob Burger has been featured in such outlets as The Daily News, The Asbury Park Press, The Star Ledger and in a special feature interview with Jim Kerr on Q104.3 among others.