Ice Sculpture Designs
Our #1 Client... On Google and In Market
Ice Sculpture Designs wanted to own the formal affair market in the
tri-state area. PHANTOM POWER Marketing met this challenge by implementing a fully Integrated Marketing and Public Relations campaign. Our efforts not only drove strategic partnerships and increased leads for Ice Sculpture Designs, but secured high-impact media coverage.
Marketing Objectives:
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Become Number One in market among all ice sculpture purveyors and exhibitors
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Increase media exposure
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Drive revenue through strategic partnerships
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Increase inbound leads
Solution and Results:
First priority for PHANTOM POWER was to strengthen our client’s market position. Through custom print and online advertising campaigns, Press Kit mailings, Press Release distribution and Marketing Material composition and design, Ice Sculpture Designs formed a number a strategic partnerships with some of New York’s premier event facilities, such as The Waldorf Astoria and The Plaza. Ice Sculpture Designs also received significant media coverage; including features in New York’s Daily News, The New York Post, Newsday and countless trade magazines. Ice Sculpture Designs also became the
go-to resource for area interactive Ice Sculpting exhibitions, fashion week, movie premiers and other high profile events.
Search Engine Ranking Success
The culmination of these efforts also landed Ice Sculpture Designs on the first page of Google. They ranked #1, #2, #3, #4, #5 and #6. Such amazing organic exposure significantly increased Ice Sculpture Designs’ inbound leads from event planners, catering halls and individuals planning their weddings and other special events.
Media Mentions
The Today Show
Good Morning America
Good Day New York
MSNBC
The Rachael Ray Show
The Conan O’Brien Show
WNBC News New York
WABC News New York
WCBS News New York
The Daily News
The New York Post
Newsday
New York Times Magazine
Fashion New York
New York Magazine
Bazaar
Biz Bash
AdAge
NY Mag
Event Marketer Magazine
Exhibitor Magazine
Modern Bride
Brides Magazine
Wedding Magazine
Cosmopolitan Bride
New York Weddings
Brides of New York
More...
New Business Wins
Lincoln Center
Metropolitan Museum of Art
Academy of Motion Picture Arts
Tribeca Film Festival
The Tony Awards
TV Guide
Playboy
The Waldorf Astoria
The Plaza Hotel
National Basketball Association
National Football League
Heisman Trophy
Giants Stadium
Madison Square Garden
Yankee Stadium
The Democratic Party
The Republican Party
WABC WCBS WNBC
More...
“PHANTOM POWER’s consistent, personalized attention to my needs really communicated their dedication to my success. PHANTOM POWER has helped us grow sales by honing in on the habits and buying trends of my target audience.
PHANTOM POWER’s expertise is critical to my business. Their tactics consistently keep me ahead of the competition.”
- Dawn Rella, Owner
Ice Sculpture Designs