Ice Sculpture Designs

Our #1 Client... On Google and In Market

 

Ice Sculpture Designs wanted to own the formal affair market in the

tri-state area. PHANTOM POWER Marketing met this challenge by implementing a fully Integrated Marketing and Public Relations campaign. Our efforts not only drove strategic partnerships and increased leads for Ice Sculpture Designs, but secured high-impact media coverage.

 

Marketing Objectives:

 

  • Become Number One in market among all ice sculpture purveyors and exhibitors

  • Increase media exposure

  • Drive revenue through strategic partnerships

  • Increase inbound leads

 

Solution and Results:

First priority for PHANTOM POWER was to strengthen our client’s market position. Through custom print and online advertising campaigns, Press Kit mailings, Press Release distribution and Marketing Material composition and design, Ice Sculpture Designs formed a number a strategic partnerships with some of New York’s premier event facilities, such as The Waldorf Astoria and The Plaza. Ice Sculpture Designs also received significant media coverage; including features in New York’s Daily News, The New York Post, Newsday and countless trade magazines. Ice Sculpture Designs also became the

go-to resource for area interactive Ice Sculpting exhibitions, fashion week, movie premiers and other high profile events.

 

Search Engine Ranking Success

The culmination of these efforts also landed Ice Sculpture Designs on the first page of Google. They ranked #1, #2, #3, #4, #5 and #6. Such amazing organic exposure significantly increased Ice Sculpture Designs’ inbound leads from event planners, catering halls and individuals planning their weddings and other special events.

 

 

Media Mentions

The Today Show

Good Morning America

Good Day New York

MSNBC

The Rachael Ray Show

The Conan O’Brien Show

WNBC News New York

WABC News New York

WCBS News New York

The Daily News

The New York Post

Newsday

New York Times Magazine

Fashion New York

New York Magazine

Bazaar

Biz Bash

AdAge

NY Mag

Event Marketer Magazine

Exhibitor Magazine

Modern Bride

Brides Magazine

Wedding Magazine

Cosmopolitan Bride

New York Weddings

Brides of New York

More...

 

 

 

 

 

New Business Wins

Lincoln Center

Metropolitan Museum of Art

Academy of Motion Picture Arts

Tribeca Film Festival

The Tony Awards

TV Guide

Playboy

The Waldorf Astoria

The Plaza Hotel

National Basketball Association

National Football League

Heisman Trophy

Giants Stadium

Madison Square Garden

Yankee Stadium

The Democratic Party

The Republican Party

WABC WCBS WNBC

More...

“PHANTOM POWER’s consistent, personalized attention to my needs really communicated their dedication to my success. PHANTOM POWER has helped us grow sales by honing in on the habits and buying trends of my target audience.

 

PHANTOM POWER’s expertise is critical to my business. Their tactics consistently keep me ahead of the competition.”

 

- Dawn Rella, Owner

Ice Sculpture Designs